| 000 | 00771nam a22002297a 4500 | ||
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| 003 | BUBTL | ||
| 008 | 240423b ||||| |||| 00| 0 eng d | ||
| 020 | _a9788120350342 | ||
| 041 | _aeng | ||
| 082 | _a658.854/ Sr34s/ 2023 | ||
| 100 |
_95703 _aSrinivasan, R. |
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| 245 |
_aService Marketing: _bThe Indian Context / |
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| 250 | _a4th ed | ||
| 260 |
_aDelhi: _bPHI Learning Private Limited, _cc2023 |
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| 300 |
_axvi, 283 p. : _c24 cm. |
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| 500 | _aIncludes Index | ||
| 505 | _aUnderstanding Services, Service and Economy of a country, Issue in Marketing of Services, Consumer Decision Process and Ethical Issues, Service Delivery Process | ||
| 650 | 0 |
_953 _aMarketing |
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| 856 |
_k0 _l0 _yDownload |
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| 942 |
_2ddc _cBK |
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| 999 |
_c7311 _d7311 |
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