000			00828nam a22002297a 4500
003			BUBTL
008			240331b ||||| |||| 00| 0 eng d
020			_a9788120332591
041			_aeng
082			_a658.8/ G7472m/ 2022
100			_92095 _aGovindarajan, M
245			_aMarketing Management: _bconcepts, cases challenges and trends / _cM. Govindarajan
250			_a2nd ed
260			_aDelhi: _bPHI Learning Private Limited, _cc2022
300			_axviii, 312 p.: _c24 cm.
500			_aIncludes Index
505			_aMarketing Management, Understanding the Basics of Marketing, Classification of Goods, Customers and Markets, Consumer Buying Behaviour, Market Segmentation, Product Pricing
650		0	_953 _aMarketing
856			_k0 _l0 _yDownload
942			_2ddc _cBK
999			_c7299 _d7299