000 00894nam a22002417a 4500
003 BUBTL
008 240321b ||||| |||| 00| 0 eng d
020 _a9789390544172
041 _aeng
082 _a658.8/ G4432a/ 2023
100 _95694
_aGiri, Arunangshu
245 _aApplied marketing analytics using SPSS modeler, statistics and AMOS graphics /
_cArunangshu Giri, Pradip Paul
250 _a1st ed
260 _aDelhi:
_bPHI Learning Private Limited,
_cc2023
300 _axii, 256 p. ;
_c24 cm.
500 _aIncludes index
505 _aApplied marketing analytics using SPSS modeler, statistics and AMOS graphics, Descriptive statistics and graphical presentation of marketing data, Understanding consumer behavior
650 0 _953
_aMarketing
700 _95695
_aPaul, Pradip
856 _k0
_l0
_yDownload
942 _2ddc
_cBK
999 _c7279
_d7279