000			02218cam a2200373 a 4500
001			22
003			BD-DhEWU
005			20231111232326.0
008			930511s1994 nyua g b 001 0 eng d
010			_a93022754
020			_a0070489718 (alk. paper)
020			_a0071133224
020			_a 9780070489714
035			_a(OCoLC)28221407
040			_aDLC _cDLC _dDLC _dBD-DhEWU _beng
041			_aeng
050	0	0	_aHF5415.13 _b.G84 1994
082	0	4	_a658.8 _222 _bGUM 1994
100	1		_aGuiltinan, Joseph P. _95561
245	1	0	_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul.
250			_a5th ed.
260			_aNew York : _bMcGraw-Hill, _cc1994.
300			_axvi, 480 p. : _bill. (some col.) ; _c24 cm.
490		0	_aMcGraw-Hill series in marketing.
500			_aOnline version: Guiltinan, Joseph P. Marketing management. New York : McGraw-Hill, c1994 (OCoLC)624453756
504			_aIncludes bibliographical references and index.
505			_tTOC _aContents: Part 1 Managerial perspectives on marketing: the scope of marketing management and the marketing planning process; corporate marketing planning. Part 2 Situation analysis: market analysis; competitive analysis; market measurement; profitability and productivity analysis. Part 3 Marketing strategies and programmes: marketing strategies; product development programmes; pricing programmes; advertizing programmes; sales-promotion programmes; sales and distribution programmes - establishing objectives and appeals; sales and distribution programmes - budgets and performance evaluation. Part 4 Co-ordination and control: organizing and managing marketing and sales activities; the annual marketing plan.
520			_aSummary: Focuses on the middle management marketing decisions students may encounter in their careers. The text aims to help develop the ability to apply marketing theories and concepts to decision-making Read more...
526			_aBA
650		0	_aMarketing _xManagement.
653			_aMarketing.
700	1		_aPaul, Gordon W. _95562
856	4	2	_3WorldCat details _uhttp://www.worldcat.org/title/marketing-management-strategies-and-programs/oclc/28221407&referer=brief_results
999			_c7129 _d7129