| 000 | 00899nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | BUBTL | ||
| 008 | 231009b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789353160777 | ||
| 041 | _aeng | ||
| 082 | _a658.8/ Z372s/ 2019 | ||
| 100 |
_91259 _aZeithaml, Valarie A. |
||
| 245 |
_aServices marketing : _bintegrating customer focus across the firm / _c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit |
||
| 250 | _a7th ed. | ||
| 300 |
_axxxvi, 582 p. : _bills. ; _c24 cm. |
||
| 500 | _aIncludes Index | ||
| 505 | _aServices marketing, Marketing, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit | ||
| 526 | _a Marketing | ||
| 650 | 0 |
_953 _aMarketing |
|
| 700 |
_95522 _aBitner, Mary Jo |
||
| 700 |
_95523 _a Gremler, Dwayne D. |
||
| 700 |
_95524 _aPandit, Ajay |
||
| 856 |
_k0 _l0 _yDownload |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c7112 _d7112 |
||