| 000 | 00979nam a2200265Ia 4500 | ||
|---|---|---|---|
| 003 | BUBTL | ||
| 008 | 151213s9999 xx 000 0 und d | ||
| 020 | _a9789354600807 | ||
| 041 | _aeng | ||
| 082 | _a659.1/ B4106a/ 2022 | ||
| 100 |
_a Belch, George E. _95509 |
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| 245 |
_aAdvertising and promotion : an integrated marketing communications perspective / _cGeorge E.Belch, Michael A. Belch, Keyoor Purani |
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| 250 | _a12th ed. | ||
| 260 |
_aNew York : _bMcGraw Hill Education Private Limited, _cc2022. |
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| 300 |
_axxxi, 712 p . : _bills. ; _c28 cm. |
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| 500 | _aIncludes Index . | ||
| 505 | _aAdvertising and promotion, an integrated marketing communications perspective, George E.Belch, Michael A. Belch, Keyoor Purani marketing | ||
| 526 | _amarketing | ||
| 650 |
_aMarketing _92495 |
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| 700 |
_aBelch, Michael A. _9208 |
||
| 700 |
_aPurani, Keyoor _92494 |
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| 856 |
_k0 _l0 _yDownload |
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| 942 |
_2ddc _cBK |
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| 999 |
_c7109 _d7109 |
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