000			00999nam a2200277Ia 4500
003			BUBTL
008			151213s9999 xx 000 0 und d
020			_a9789353946135
041			_aeng
082			_a658.827/ K281s/ 2020
100			_a Keller, Kevin Lane _95496
245			_aStrategic Brand Management : Building, Measuring, and Managing Brand Equity / _cKevin Lane Keller... [et al].
250			_a5th ed.
260			_aIndia : _bPearson, _cc2020
300			_axxx, 642 p. : _bills.; _c25.5 cm
500			_aIncludes Index.
505			_aStrategic Brand Management, Building, Measuring, Managing Brand Equity, Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Isaac C. Jacob, Management
526			_aManagement
650			_aManagement _92758
700			_a Swaminathan, Vanitha _95497
700			_aParameswaran, Ambi M.G. _95498
700			_aJacob, Isaac C. _95499
856			_k0 _l0 _yDownload
942			_2ddc _cBK
999			_c7105 _d7105