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| 005 | 20191230130808.0 | ||
| 008 | 920513m19922001ilu bf 001 0 eng | ||
| 010 | _a 92018858 | ||
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_a0877572518 : _c$149.95 |
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_aHF5415.3 _b.B785 1992 |
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_a658.83028 / B8356m _220 |
| 100 | 1 |
_aBruner, Gordon C., _d1954- _92792 |
|
| 245 | 1 | 0 |
_aMarketing scales handbook : _ba compilation of multi-item measures / _cGordon C. Bruner II, Paul J. Hensel. |
| 260 |
_aChicago, Ill., USA : _bAmerican Marketing Association, _cc1994 |
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| 300 |
_a4 v. ; _c25 cm. |
||
| 500 | _aGordon C. Bruner II, Paul J. Hensel. | ||
| 500 | _aVol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 546 | _aEnglish | ||
| 650 | 0 |
_aMarketing research _xStatistical methods _vHandbooks, manuals, etc. _92793 |
|
| 650 | 0 |
_aScaling (Social sciences) _vHandbooks, manuals, etc. _92794 |
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| 700 | 1 |
_aHensel, Paul J. _92795 |
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| 700 | 1 |
_aJames, Karen E. _92796 |
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| 906 |
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