000			01224cam a2200325 a 4500
001			2032995
003			OSt
005			20211107104325.0
008			920904s1994 ilua b 001 0 eng
010			_a 92034249
020			_a0844234540 : _c$49.95
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.3 _b.D88 1994
082	0	0	_a658.812 / D976h/ 1993 _220
100	1		_aDutka, Alan F. _92685
245	1	0	_aAMA handbook for customer satisfaction / _cAlan Dutka.
260			_aChicago, Ill. : _bAmerican Marketing Association ; _aLincolnwood, Ill., U.S.A. : _bNTC Business Books, _cc1993.
300			_aviii, 231 p. : _bill. ; _c24 cm.
500			_aAt head of title: American Marketing Association.
504			_aIncludes bibliographical references (p. 219-222) and index.
650		0	_aConsumers _xResearch. _92686
650		0	_aConsumer satisfaction _xResearch. _92687
710	2		_aAmerican Marketing Asoociation. _92688
740	0		_aHandbook for customer satisfaction.
740	0		_aCustomer satisfaction.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cBK
999			_c6195 _d6195