000 00401nam a2200157Ia 4500
008 151213s9999 xx 000 0 und d
020 _a978-81-3170996-2
082 _a659.1
_b659.1
245 _aIntegrated Advertising Promotions & Marketing Communications
250 _a3rd
260 _aIndia
_bPearson
_c2007
300 _a11517 p.
650 _aMarketing
650 _aMarketing
999 _c5006
_d5006