| 000 | 00654nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | BUBTL | ||
| 008 | 151213s9999 xx 000 0 und d | ||
| 020 | _a001244328 | ||
| 082 | _a658.8 /C8558s/ 2006 | ||
| 100 |
_aCravens , David W. _92502 |
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| 245 |
_aStrategic Marketing / _cDavid W. Cravens , Nigel F. Piercy |
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| 250 | _a8th edn. | ||
| 260 |
_aNew York : _bMcGraw Hill Education Private Limited, _cc2006. |
||
| 300 |
_a[xvii], 726 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes Index | ||
| 650 |
_aMarketing _92504 |
||
| 700 |
_aPiercy, Nigel F. _92503 |
||
| 856 |
_k0 _l0 _yDownload |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3119 _d3119 |
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