| 000 | 00758nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | BUBTL | ||
| 008 | 151213s9999 xx 000 0 und d | ||
| 020 | _a0-07-310126-5 | ||
| 082 | _a659.1 / BEA | ||
| 100 |
_a Belch, George E. _9210 |
||
| 245 |
_aAdvertising and Promotion : An Integrated Marketing Communications Perspective / _cGeorge E.Belch, Michael A. Belch,Keyoor Purani |
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| 250 | _a7th edn. | ||
| 260 |
_aNew York : _bMcGraw Hill Education Private Limited, _cc2007. |
||
| 300 |
_axxvi, 818 p . : _bill. ; _c24 cm. |
||
| 500 | _aIncludes Index . | ||
| 650 |
_aMarketing _92495 |
||
| 700 |
_aBelch, Michael A. _9208 |
||
| 700 |
_aPurani, Keyoor _92494 |
||
| 856 |
_k0 _l0 _yDownload |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3106 _d3106 |
||