000 00778nam a2200229Ia 4500
003 BUBTL
008 151213s9999 xx 000 0 und d
020 _a0-256-0692-9
082 _a658.802/WAM
100 _aOrville C. Walker ,Jr.,Herper W. Boyd . Jr. , & Jean - Claude Larreche
_93187
245 _aMarketing Strategy
_cOrville C. Walker ,Jr.,Herper W. Boyd . Jr. , & Jean - Claude Larreche
250 _a2nd
260 _aBoston
_bIrwin
_cc1996
300 _a[xxiv] , 392p . :
_bill . ; 23cm.
500 _aIncludes Index
650 _aMarketing
_93188
650 _aMarketing
_93188
700 _aOrville C. Walker ,Jr.,Herper W. Boyd . Jr. , & Jean - Claude Larreche
_93187
856 _k0
_l0
_yDownload
942 _2ddc
_cBK
999 _c2038
_d2038