000 00414nam a2200157Ia 4500
008 151213s9999 xx 000 0 und d
100 _aJim Surmanck
245 _aMedia Planning : A Practical Guide
_cJim Surmanck
250 _a3rd
260 _aU S A
_bN T C Business Books
_c1996
300 _a2907 p.
650 _aAdvertising Media Planning
650 _aMarketing
700 _aJim Surmanck
999 _c1994
_d1994