000			00361nam a2200157Ia 4500
008			151213s9999 xx 000 0 und d
100			_aW. F.,Arrens
245			_aAdvertising _cW. F.,Arrens
250			_a6th
260			_aLondon _bIrwin _c1996
300			_a2727 p.
650			_aAdvertising
650			_aMarketing
700			_aW. F.,Arrens
999			_c1838 _d1838