000 00580nam a2200217Ia 4500
003 BUBTL
008 151213s9999 xx 000 0 und d
020 _a0-13-221813-5
082 _a659.1072/DAA
100 _aJoel J. Device
245 _aAdvertising Research : Theory & Practice
_cJoel J. Device
260 _aU S A
_bPrentic Hall
_c1997
300 _a695p . :
_bill , Table ; 24 cm.
500 _aIncludes Index .
650 _aMarketing
650 _aMarketing
700 _aJoel J. Device
856 _k0
_l0
_yDownload
942 _2ddc
_cBK
999 _c1754
_d1754