000 00586nam a2200229Ia 4500
003 BUBTL
008 151213s9999 xx 000 0 und d
020 _a0-256-18257-4
082 _a659.1/ARC
100 _aWilliam F.Arens
245 _aContemporary Advertising
_cWilliam F.Arens
250 _a6th
260 _aBoston
_bMcGraw hill
_c1982
300 _a[xxxi] , 501p . :
_bGraph ; 28cm.
500 _aIncludes Index .
650 _aMarketing
650 _aMarketing
700 _aWilliam F.Arens
856 _k0
_l0
_yDownload
942 _2ddc
_cBK
999 _c1136
_d1136