| 000 | 00667nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | BUBTL | ||
| 008 | 151213s9999 xx 000 0 und d | ||
| 020 | _a0-256-21899-4 | ||
| 082 | _a651.1/BEA | ||
| 100 | _aG. E. Beleh & M. A. Belch | ||
| 245 |
_aAdvertising & Promotion: an integrated marketing communication perspective _cG. E. Beleh & M. A. Belch |
||
| 250 | _a4th | ||
| 260 |
_aBoston _bMcGraw hill _c1998 |
||
| 300 |
_a[xxii] , 762p . : _bGraph ; 28cm . |
||
| 500 | _aIncludes Index . | ||
| 650 | _aMarketing | ||
| 650 | _aMarketing | ||
| 700 | _aG. E. Beleh & M. A. Belch | ||
| 856 |
_k0 _l0 _yDownload |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1083 _d1083 |
||