| 000 | 00821nam a2200229Ia 4500 | ||
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| 003 | BUBTL | ||
| 008 | 151213s9999 xx 000 0 und d | ||
| 020 | _a0130336297 | ||
| 082 | _a658.8/ K8487m/ 2003 | ||
| 100 |
_a Kotlar, Philip _94336 |
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| 245 |
_aMarketing management: _cPhilip Kotlar |
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| 250 | _a11th | ||
| 260 |
_aNew Delhi: _bPrentice hall, _cc2003. |
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| 300 |
_a[xxix], 706 p. : _bills. pics, figs ; _c23cm. |
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| 500 | _aincludes index. | ||
| 505 | _aUnderstanding Marketing Management, Analyzing Marketing Opportunities, Developing Market Strategies, Shaping the Market Offering, Shaping the Market Offering, Managing and Delivering Marketing Programs | ||
| 650 | _aMarketing | ||
| 700 | _aPhilip Kotlar | ||
| 856 |
_k0 _l0 _yDownload |
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| 942 |
_2ddc _cBK _e11th |
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| 999 |
_c1039 _d1039 |
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