BUBT Library Online Catalog

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1.
Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.

by Bruner, Gordon C, 1954- | Hensel, Paul J | James, Karen E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill., USA : American Marketing Association, c1994Availability: Items available for loan: Call number: 658.83028 / B8356m (1).

2.
Advertising & Promotion an integrated marketing communications perspective / George. E. Belch & Michal A. Belch

by G. E. Belch & Michal A. Belch | Belch, Michael A | Belch, George. E.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Original language: Eng Publisher: New Delhi Mc Grow Hill 2004Availability: Items available for loan: Call number: 659.1 BEA 2004 (13). Items available for reference: Not For LoanCall number: 659.1 BEA 2004 (3).

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