Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller... [et al].
By: Keller, Kevin Lane
Contributor(s): Swaminathan, Vanitha | Parameswaran, Ambi M.G | Jacob, Isaac CMaterial type: 
TextLanguage: English Publisher: India : Pearson, c2020Edition: 5th edDescription: xxx, 642 p. : ills.; 25.5 cmISBN: 9789353946135Subject(s): ManagementDDC classification: 658.827/ K281s/ 2020 Online resources: Download
Contents:
Strategic Brand Management, Building, Measuring, Managing Brand Equity, Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Isaac C. Jacob, Management
| Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Books
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Bangladesh University of Business and Technology Library Management Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.827/ K281s/ 2020 (Browse shelf) | C-1 | Not For Loan | BUBTL-200329724 | ||
|
Books
|
Bangladesh University of Business and Technology Library Management Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.827/ K281s/ 2020 (Browse shelf) | C-2 | Not For Loan | BUBTL-200329725 |
Total holds: 0
Includes Index.
Strategic Brand Management, Building, Measuring, Managing Brand Equity, Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Isaac C. Jacob, Management
Management
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