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Analysis for Marketing Planning Donald R. Lehmann, Russell s. Winer

By: Lehmann, DonaldContributor(s): Donald R. Lehmann, Russell s. WinerMaterial type: TextTextPublisher: London Irwin c1997Edition: 4thDescription: [xi] , 211p . : ill . ; 23cmISBN: 0-256-21442-5Subject(s): MerketingDDC classification: 658.802/L5283a/1997 Online resources: Download
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