Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.
By: Bruner, Gordon C
Contributor(s): Hensel, Paul J | James, Karen EMaterial type: 
TextPublisher: Chicago, Ill., USA : American Marketing Association, c1994Description: 4 v. ; 25 cmISBN: 0877572518 :Subject(s): Marketing research -- Statistical methods -- Handbooks, manuals, etc | Scaling (Social sciences) -- Handbooks, manuals, etcDDC classification: 658.83028 / B8356m LOC classification: HF5415.3 | .B785 1992
| Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Books
|
Bangladesh University of Business and Technology Library Marketing Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.83028 / B8356m (Browse shelf) | C-1 | Available | BUBTL-20032656 |
Gordon C. Bruner II, Paul J. Hensel.
Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James.
Includes bibliographical references and indexes.
English
Click on an image to view it in the image viewer
There are no comments on this title.