Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit
By: Zeithaml, Valarie A
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D | Pandit, AjayMaterial type: 
TextLanguage: English Edition: 7th edDescription: xxxvi, 582 p. : ills. ; 24 cmISBN: 9789353160777Subject(s): MarketingDDC classification: 658.8/ Z372s/ 2019 Online resources: Download
Contents:
Services marketing, Marketing, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit
| Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Books
|
Bangladesh University of Business and Technology Library Marketing Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.8/ Z372s/ 2019 (Browse shelf) | C-1 | Available | BUBTL-200329728 |
Total holds: 0
Includes Index
Services marketing, Marketing, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit
Marketing
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