Marketing research : principles and applications / Melvin Crask, Richard J. Fox, Roy G. Stout.
By: Crask, Melvin
Contributor(s): Fox, Richard J | Stout, R. GeneMaterial type: 
TextPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Edition: 1st EdnDescription: 1 v. (various pagings) : ill. (some col.) ; 25 cmISBN: 0205140912Subject(s): Marketing researchDDC classification: 658.83 / C894m LOC classification: HF5415.2 | .C69 1995
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Includes bibliographical references and index.
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