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301.
Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.

by Bruner, Gordon C, 1954- | Hensel, Paul J | James, Karen E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill., USA : American Marketing Association, c1994Availability: Items available for loan: Call number: 658.83028 / B8356m (1).

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302.
Marketing / Warren Keegan, Sandra Moriarty, Tom Duncan.

by Keegan, Warren J | Moriarty, Sandra E. (Sandra Ernst) | Duncan, Tom (Thomas R.).

Edition: 2nd ed., annotated instructors ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: Call number: 658.8 / K243 (1).

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303.
Consumer Behavior : Leon G. Schiffman, Leslie Lazar Kanuk and S.Ramesh Kumar and Joseph Wisenblit

by Schiffman,Leon G | Leon G. Schiffman, Leslie Lazar Kanuk and S.Ramesh Kumar and Joseph Wisenblit.

Edition: 10thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson c2010Online access: Download Availability: Items available for loan: Call number: 658.8342/SCC (2). Items available for reference: Not For LoanCall number: 658.8342/SCC (2).

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304.
The Survey Research Handbook: Pamela L. Alreck and Robert B. Settle

by Alreck, Pamela L | Pamela L. Alreck and Robert B. Settle.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Irwin c1995Online access: Download Availability: Items available for loan: Call number: 301.0723/ALS (1).

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305.
Motivation at Work: Jane R. Miskell and Vincent Miskell

by Miskell R. Jane | Jane R. Miskell and Vincent Miskell.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA Irwin c1994Online access: Download Availability: Items available for loan: Call number: 658.314/MIM (2).

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306.
Brandmaps/The Competitive Marketing Strategy Game Randall G. Chapman

by Chapman, Randall G.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice Hall c1996Online access: Download Availability: Items available for loan: Call number: 658.8002855369/CHB (1).

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307.
Naresh K. Malhutra

by Naresh K. Malhutra.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice Hall c2004Online access: Download Availability: Items available for loan: Call number: 658.83/ M2948m/ 2004 (1).

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308.
1992 AMA Educator's Proceedings : Enhancing Knowledge Development In Marketing/ Editor by Robert P. Leone

by Robert P. Leone.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association c1992Online access: Download Availability: Items available for loan: Call number: 658.8007'15/ L5536e/ 1992 (1).

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309.
Principles of Marketing / Philip Kotler, Gray Armstrong, Prafulla Y. Agnihotri

by Kotler, Philip | Armostrong, Gray | Y. Agnihotri, Prafulla.

Edition: 17th Edn.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India: Pearson, c2018Online access: Download Availability: Items available for loan: Call number: 658.8/ K8487p/ 2018 (7). Items available for reference: Not For LoanCall number: 658.8/ K8487p/ 2018 (2). Checked out (1).

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310.
Marketing Management / Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, G. Shainesh

by Kotler, Philip | Keller, Kevin Lane | Chernev, Alexander | Sheth, Jagdish N | Shainesh, G.

Edition: 16th Edn.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India: Pearson, c2022Online access: Download Availability: Items available for loan: Call number: 658.5/ K8487m/ 2022 (13). Items available for reference: Not For LoanCall number: 658.5/ K8487m/ 2022 (2).

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311.
Marketing Research : An Applied Orientation / Naresh K. Malhotra, Satyabhusan Dash

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: India : Pearson, c2019Online access: Download Availability: Items available for reference: Not For LoanCall number: 658.83/ M2948m/ 2019 (2). :

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312.
Retailing Management / Michael Levy, Barton A. Weitz, Dhruv Grewal

by Levy, Michael | Weitz, Barton A | Grewal, Dhruv.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: India : McGraw Hill Education (India) Private Limited, c2014Online access: Download Availability: Items available for reference: Not For LoanCall number: 658.8'7/ L5794r/ 2014 (2). :

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313.
Advertising and promotion : an integrated marketing communications perspective / George E.Belch, Michael A. Belch, Keyoor Purani

by Belch, George E | Belch, Michael A | Purani, Keyoor.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York : McGraw Hill Education Private Limited, c2022Online access: Download Availability: Items available for reference: Not For LoanCall number: 659.1/ B4106a/ 2022 (2). :

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314.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 7th ed. Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Online access: Download Availability: Items available for loan: Call number: 658.8/ Z372s/ 2019 (1).

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315.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1994Online access: WorldCat details Availability: No items available :

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316.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1994Online access: WorldCat details Availability: No items available :

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317.
Modern Marketing : Principles and Practice / D. Chandra Bose

by Bose, D. Chandra.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : PHI Learning Private Limited, c2010Online access: Download Availability: Items available for reference: Not For LoanCall number: 658.8/ B6512m/ 2010 (2). :

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318.
Digital Marketing / Vibha Mathur, Saloni Arora

by Mathur, Vibha | Arora, Saloni.

Edition: 1st edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : PHI Learning Private Limited, c2023Online access: Download Availability: Items available for reference: Not For LoanCall number: 658.85/ M4268d/ 2023 (2). :

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319.
Applied marketing analytics using SPSS modeler, statistics and AMOS graphics / Arunangshu Giri, Pradip Paul

by Giri, Arunangshu | Paul, Pradip.

Edition: 1st edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Delhi: PHI Learning Private Limited, c2023Online access: Download Availability: Items available for reference: Not For LoanCall number: 658.8/ G4432a/ 2023 (2). :

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320.
Principles of Marketing / Neeru Kapoor

by Kapoor, Neeru.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Delhi: PHI Learning Private Limited, c2023Online access: Download Availability: Items available for reference: Not For LoanCall number: 658.8/ K1419p/ 2023 (2). :

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