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21.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton, Ajay Pandit

by Etzel, Michael J | Walker, Bruce J | Stanton, William J | Pandit, Ajay.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw Hill Education Private Limited, c2007Online access: Download Availability: Items available for loan: Call number: 658.8 / ETM (5).

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22.
Marketing Research Measurement & Method Donald S. Tull/Del I. Hawkins

by Tull,Donald S | Donald S. Tull/Del I. Hawkins.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Macmillan 1993Online access: Download Availability: Items available for loan: Call number: 658.83/TUM (1).

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23.
Strategic Marketing for Non Profit Organizations: Philip Kotler / Alan R. Andreasen

by Kotler, Philip | Philip Kotler / Alan R. Andreasen.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice Hall c1996Online access: Download Availability: Items available for loan: Call number: 658.8/KOS (1).

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24.
Marketing Research/ An Applied Approach Thomas C. Kinnear /James R. Taylor

by Kinnear, Thomas C | Thomas C. Kinnear /James R. Taylor.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw Hill c1996Online access: Download Availability: Items available for loan: Call number: 658.83/KIM (1).

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25.
Naresh K. Malhutra

by Naresh K. Malhutra.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice Hall c2004Online access: Download Availability: Items available for loan: Call number: 658.83/ M2948m/ 2004 (1).

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26.
Principles of Marketing / Philip Kotler, Gray Armstrong, Prafulla Y. Agnihotri

by Kotler, Philip | Armostrong, Gray | Y. Agnihotri, Prafulla.

Edition: 17th Edn.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India: Pearson, c2018Online access: Download Availability: Items available for loan: Call number: 658.8/ K8487p/ 2018 (7). Items available for reference: Not For LoanCall number: 658.8/ K8487p/ 2018 (2). Checked out (1).

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27.
Marketing Management / Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, G. Shainesh

by Kotler, Philip | Keller, Kevin Lane | Chernev, Alexander | Sheth, Jagdish N | Shainesh, G.

Edition: 16th Edn.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India: Pearson, c2022Online access: Download Availability: Items available for loan: Call number: 658.5/ K8487m/ 2022 (13). Items available for reference: Not For LoanCall number: 658.5/ K8487m/ 2022 (2).

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28.
Retailing Management / Michael Levy, Barton A. Weitz, Dhruv Grewal

by Levy, Michael | Weitz, Barton A | Grewal, Dhruv.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: India : McGraw Hill Education (India) Private Limited, c2014Online access: Download Availability: Items available for reference: Not For LoanCall number: 658.8'7/ L5794r/ 2014 (2). :

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29.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 7th ed. Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Online access: Download Availability: Items available for loan: Call number: 658.8/ Z372s/ 2019 (1).

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30.
Modern Marketing : Principles and Practice / D. Chandra Bose

by Bose, D. Chandra.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi : PHI Learning Private Limited, c2010Online access: Download Availability: Items available for reference: Not For LoanCall number: 658.8/ B6512m/ 2010 (2). :

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31.
Digital Marketing / Vibha Mathur, Saloni Arora

by Mathur, Vibha | Arora, Saloni.

Edition: 1st edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : PHI Learning Private Limited, c2023Online access: Download Availability: Items available for reference: Not For LoanCall number: 658.85/ M4268d/ 2023 (2). :

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32.
Applied marketing analytics using SPSS modeler, statistics and AMOS graphics / Arunangshu Giri, Pradip Paul

by Giri, Arunangshu | Paul, Pradip.

Edition: 1st edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Delhi: PHI Learning Private Limited, c2023Online access: Download Availability: Items available for reference: Not For LoanCall number: 658.8/ G4432a/ 2023 (2). :

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33.
Principles of Marketing / Neeru Kapoor

by Kapoor, Neeru.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Delhi: PHI Learning Private Limited, c2023Online access: Download Availability: Items available for reference: Not For LoanCall number: 658.8/ K1419p/ 2023 (2). :

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34.
Marketing Management: concepts, cases challenges and trends / M. Govindarajan

by Govindarajan, M.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Delhi: PHI Learning Private Limited, c2022Online access: Download Availability: Items available for reference: Not For LoanCall number: 658.8/ G7472m/ 2022 (2). :

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35.
International Marketing / R. Srinivasan

by Srinivasan, R.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Delhi: PHI Learning Private Limited, c2022Online access: Download Availability: Items available for loan: Call number: 658.8/ Sr34i/ 2022 (2).

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36.
Business analytics: an application focus / Purba Halady Rao

by Rao, Purba Halady [aut].

Edition: 1st edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New Delhi: PHI Learning Private Limited, c2018Availability: Items available for reference: Not For LoanCall number: 658.4033/ R1801b/ 2013 (2). :

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37.
Service Marketing: The Indian Context /

by Srinivasan, R.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Delhi: PHI Learning Private Limited, c2023Online access: Download Availability: Items available for reference: Not For LoanCall number: 658.854/ Sr34s/ 2023 (2). :

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38.
Advertising: Planning and Implementation/ Sangeeta Sharma, Raghuvir Singh

by Sharma, Sangeeta | Singh, Raghuvir.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi: PHI Learning Private Limited, c2022Online access: Download Availability: Items available for reference: Not For LoanCall number: 659.1/ Sh233a/ 2022 (1). :

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