Kotler, Philip  <br/>
Principles of  Marketing / 
Philip Kotler, Gray Armstrong 
 - 9th ed. 
 - New Delhi,  Prentice Hall,  c2001. 
 - xxxi, 785 p.:  ill., charts.;  27 cm. 
<br/><br/> Includes indexs and bibliography 
<br/><br/><label>ISBN: </label>81-203-1839-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 / KOP