TY - BOOK AU - Sharma, Sangeeta AU - Singh, Raghuvir TI - Advertising: Planning and Implementation SN - 9788195161171 U1 - 659.1/ Sh233a/ 2022 PY - 2022/// CY - Delhi PB - PHI Learning Private Limited, KW - Marketing N1 - Advertising, Advertising Basics, Advertising and Society, Advertising: A Marketing Tool ER -