TY  - BOOK
AU  - Srinivasan, R.
TI  - Service Marketing: The Indian Context 
SN  - 9788120350342
U1  - 658.854/ Sr34s/ 2023 
PY  - 2023///
CY  - Delhi
PB  - PHI Learning Private Limited
KW  - Marketing
N1  - Includes Index; Understanding Services, Service and Economy of a country, Issue in Marketing of Services, Consumer Decision Process and Ethical Issues, Service Delivery Process
ER  -