Srinivasan, R. <br/>
Service Marketing:  The Indian Context / 

 - 4th ed 
 - Delhi:  PHI Learning Private Limited,  c2023 
 - xvi, 283 p. :  24 cm. 
<br/><br/> Includes Index 
<br/><br/>Understanding Services, Service and Economy of a country, Issue in Marketing of Services, Consumer Decision Process and Ethical Issues, Service Delivery Process 
<br/><br/><label>ISBN: </label>9788120350342 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.854/ Sr34s/ 2023