Rao, Purba Halady Business analytics: an application focus / Purba Halady Rao - 1st ed - New Delhi: PHI Learning Private Limited, c2018 - xiv; 238p. : 24 cm Includes Index ISBN: 9788120348196 Subjects--Topical Terms: Business AnalyticsMarketing Dewey Class. No.: 658.4033/ R1801b/ 2013