Srinivasan, R. <br/>
International Marketing / 
R. Srinivasan 
 - 4th ed. 
 - Delhi:  PHI Learning Private Limited,   c2022 
 - xvi, 299 p. :  24 cm. 
<br/><br/> Includes Index 
<br/><br/>International Marketing, Basic Concepts of International Marketing, Trade Theories, Export Promotion and Marketing, Environment of International Business,  Consumer Behaviour 
<br/><br/><label>ISBN: </label>9788120352384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ Sr34i/ 2022