TY  - BOOK
AU  - Govindarajan, M
TI  - Marketing Management: : concepts, cases challenges and trends 
SN  - 9788120332591
U1  - 658.8/ G7472m/ 2022 
PY  - 2022///
CY  - Delhi
PB  - PHI Learning Private Limited, 
KW  - Marketing
N1  - Includes Index; Marketing Management,  Understanding the Basics of Marketing,  Classification of Goods, Customers and Markets,  Consumer Buying Behaviour, Market Segmentation, Product Pricing
ER  -