Govindarajan, M <br/>
Marketing Management:   concepts, cases challenges and trends / 
M. Govindarajan 
 - 2nd ed 
 - Delhi:  PHI Learning Private Limited,   c2022 
 - xviii, 312 p.:  24 cm. 
<br/><br/> Includes Index 
<br/><br/>Marketing Management,  Understanding the Basics of Marketing,  Classification of Goods, Customers and Markets,  Consumer Buying Behaviour, Market Segmentation, Product Pricing 
<br/><br/><label>ISBN: </label>9788120332591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ G7472m/ 2022