TY  - BOOK
AU  - Kapoor, Neeru
TI  - Principles of Marketing / 
SN  - 9789391818128
U1  - 658.8/ K1419p/ 2023 
PY  - 2023///
CY  - Delhi
PB  - PHI Learning Private Limited, 
KW  - Marketing
N1  - Principles of Marketing, Marketing, Marketing Environment, Marketing Information Systems and Marketing Research, Consumer Buying behaviour
ER  -