Kapoor, Neeru <br/>
Principles of Marketing /  
Neeru Kapoor 
 - 2nd ed 
 - Delhi:  PHI Learning Private Limited,   c2023 
 - xix, 292 p. :  24 cm 
<br/><br/>Principles of Marketing, Marketing, Marketing Environment, Marketing Information Systems and Marketing Research, Consumer Buying behaviour 
<br/><br/><label>ISBN: </label>9789391818128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ K1419p/ 2023