Majumdar, Ramanuj <br/>
Product Management in India / 
Ramanuj Majumdar  
 - 3rd ed. 
 - Delhi:  PHI Learning Private Limited,   c2022 
 - xxii, 430 p. :  24 cm. 
<br/><br/> Includes index 
<br/><br/>Product Management in India, The Macro Perspective, The Indian Market, Assessing New Competition and Strategic Response, Branding, Market Segmentation 
<br/><br/><label>ISBN: </label>9788120333833 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.50954/ M2891p/ 2022