TY  - BOOK
AU  - Giri, Arunangshu
AU  - Paul, Pradip
TI  - Applied marketing analytics using SPSS modeler, statistics and AMOS graphics / 
SN  - 9789390544172
U1  - 658.8/ G4432a/ 2023 
PY  - 2023///
CY  - Delhi
PB  - PHI Learning Private Limited
KW  - Marketing
N1  - Includes index; Applied marketing analytics using SPSS modeler, statistics and AMOS graphics, Descriptive statistics and graphical presentation of marketing data, Understanding consumer behavior
ER  -