Giri, Arunangshu <br/>
Applied marketing analytics using SPSS modeler, statistics and AMOS graphics /  
Arunangshu Giri, Pradip Paul  
 - 1st ed 
 - Delhi:  PHI Learning Private Limited,  c2023 
 - xii, 256 p. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/>Applied marketing analytics using SPSS modeler, statistics and AMOS graphics, Descriptive statistics and graphical presentation of marketing data, Understanding consumer behavior 
<br/><br/><label>ISBN: </label>9789390544172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ G4432a/ 2023