TY  - BOOK
AU  - Bose, D. Chandra
TI  - Modern Marketing : : Principles and Practice 
SN  - 9788120339453
U1  - 658.8/ B6512m/ 2010 
PY  - 2010///
CY  - New Delhi
PB  - PHI Learning Private Limited
KW  - Marketing
N1  - Includes Index; Modern Marketing, Marketing, Nature of Marketing, Functions of Marketing, Functions of Marketing, Functions of Exchange, Functions of Physical Distribution, Facilitating Functions
ER  -