Bose, D. Chandra <br/>
Modern Marketing :   Principles and Practice / 
D. Chandra Bose 
 - 1st ed. 
 - New Delhi :  PHI Learning Private Limited,  c2010 
 - x, 314 p. :  24 cm. 
<br/><br/> Includes Index 
<br/><br/>Modern Marketing, Marketing, Nature of Marketing, Functions of Marketing, Functions of Marketing, Functions of Exchange, Functions of Physical Distribution, Facilitating Functions 
<br/><br/><label>ISBN: </label>9788120339453 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ B6512m/ 2010