TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  -  Gremler, Dwayne D.
AU  - Pandit, Ajay
TI  - Services marketing : : integrating customer focus across the firm 
SN  - 9789353160777
U1  - 658.8/ Z372s/ 2019 
KW  - Marketing
N1  - Includes Index; Services marketing, Marketing, Valarie A. Zeithaml, Mary Jo Bitner,  Dwayne D. Gremler, Ajay Pandit;  Marketing
ER  -