Zeithaml, Valarie A. <br/>
Services marketing :   integrating customer focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner,  Dwayne D. Gremler, Ajay Pandit 
 - 7th ed.  
 - xxxvi, 582 p. :  ills. ;  24 cm. 
<br/><br/> Includes Index 
<br/><br/>Services marketing, Marketing, Valarie A. Zeithaml, Mary Jo Bitner,  Dwayne D. Gremler, Ajay Pandit 
<br/><br/>
<br/><br/><label>ISBN: </label>9789353160777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ Z372s/ 2019