TY  - BOOK
AU  -  Belch, George E.
AU  - Belch, Michael A.
AU  - Purani, Keyoor 
TI  - Advertising  and promotion :  an integrated marketing communications perspective
SN  - 9789354600807
U1  - 659.1/ B4106a/ 2022 
PY  - 2022///
CY  - New York
PB  - McGraw Hill Education Private Limited
KW  - Marketing
N1  - Includes Index; Advertising  and promotion,  an integrated marketing communications perspective, George E.Belch, Michael A. Belch, Keyoor Purani 
marketing; marketing
ER  -