Belch, George E. <br/>
Advertising  and promotion :  an integrated marketing communications perspective / 
George E.Belch, Michael A. Belch, Keyoor Purani  
 - 12th ed. 
 - New York :  McGraw Hill Education Private Limited,  c2022. 
 - xxxi, 712 p . :  ills. ;  28 cm. 
<br/><br/> Includes Index . 
<br/><br/>Advertising  and promotion,  an integrated marketing communications perspective, George E.Belch, Michael A. Belch, Keyoor Purani <br/>marketing 
<br/><br/>
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1/ B4106a/ 2022