TY  - BOOK
AU  -  Keller, Kevin Lane
AU  -  Swaminathan, Vanitha
AU  - Parameswaran,  Ambi M.G.
AU  - Jacob, Isaac C.
TI  - Strategic Brand Management : Building, Measuring, and Managing Brand Equity
SN  - 9789353946135
U1  - 658.827/ K281s/ 2020 
PY  - 2020///
CY  - India
PB  - Pearson, 
KW  - Management
N1  - Includes Index; Strategic Brand Management,  Building, Measuring, Managing Brand Equity, Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Isaac C. Jacob, Management; Management
ER  -