Keller, Kevin Lane <br/>
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / 
Kevin Lane Keller... [et al]. 
 - 5th ed. 
 - India :  Pearson,   c2020 
 - xxx, 642 p. :  ills.;  25.5 cm 
<br/><br/> Includes Index. 
<br/><br/>Strategic Brand Management,  Building, Measuring, Managing Brand Equity, Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Isaac C. Jacob, Management 
<br/><br/>
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.827/ K281s/ 2020