Kotler, Philip  <br/>
Marketing Management / 
Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, G. Shainesh 
 - 16th Edn. 
 - India:  Pearson,  c2022 
 - xxxiii,596 p.:  ills.;  28 cm. 
<br/><br/> Includes Index 
<br/><br/>Marketing Management, Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, G. Shainesh, Marketing 
<br/><br/><label>ISBN: </label>9789356062665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.5/ K8487m/ 2022