TY  - BOOK
AU  - Kotler, Philip 
AU  - Armostrong, Gray
AU  - Y. Agnihotri, Prafulla 
TI  - Principles of Marketing
SN  - 9789352865611
U1  - 658.8/ K8487p/ 2018 
PY  - 2018///
CY  - India
PB  - Pearson
KW  - Marketing
N1  - Includes Index; Marketing, Philip Kotler, Gray Armstrong, Prafulla Y. Agnihotri
ER  -